Travel Agent Apparel is the locals guide to places worth knowing in Northern California and beyond. By focusing on local destinations with character, charm, and a bit of history we’re here to share the must-sees, must-do’s, must tastes, and must much-mores.

We curate memorable destinations in California and beyond—be they a hole-in-the-wall bar with a great beer list, a stunning trail up a rocky peak or a local taqueria with fantastic al pastor tacos. These are the kinds of places that if you've been there—or want to go there—you get the t-shirt. The shirt (or hat or hoodie) becomes a source of pride, capturing a memorable experience, and a badge that identifies you as part of an in-the-know tribe. It's also a way to support the places you love...