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Local Spotlights

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our mission

Live Like A Local

Travel Agent Apparel is the locals guide to places worth knowing in Northern California and beyond. By focusing on local destinations with character, charm, and a bit of history we’re here to share the must-sees, must-do’s, must tastes, and must much-mores.


We curate memorable destinations in California and beyond—be they a hole-in-the-wall bar with a great beer list, a stunning trail up a rocky peak or a local taqueria with fantastic al pastor tacos. These are the kinds of places that if you've been there—or want to go there—you get the t-shirt. The shirt (or hat or hoodie) becomes a source of pride, capturing a memorable experience, and a badge that identifies you as part of an in-the-know tribe. It's also a way to support the places you love...

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THE BEST OF SONOMA COUNTY

Explore Local Destinations

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Café Aquatica
Bodega Bay Oyster Co.
Camp Russian River
Cooperage Brewing Company
Dom Chi Designs
Fish. Restaurant
Fishetarian Fish Market
Golden State Cider
Marin French Cheese Co.
Ramen Gaijin
Respect Russian River
Sonoma Zipline Adventures

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Roadtripping Northern California